Slim-Fast

Slim Fast is an international company providing an approach to weight loss based on meal replacement items including powders, shakes and bars. The company is well known due to its long standing presence on the market, and also its high profile celebrity spokespeople including, in previous years, Whoopi Goldberg. The guiding principle behind these products is that they provide specified amounts of proteins, fats and carbohydrates as well as vitamins and minerals. Thus the dieter is able to ensure a more precisely targeted intake of these nutritional elements. Weight loss advice and support is provided to customers without charge. Customers are advised to have 3 meals and 3 snacks each day. Of these, 1 snack and 2 meals should be Slim Fast products, and the remaining meals and snacks are independently arranged. Customers are encouraged to keep their portions moderate, to keep their choices sensible, to maintain 30 minutes per day of moderate physical activity, and to avail themselves of the support and advice offered by Slim Fast. The fundamental benefit provided by this approach would be the elimination of guesswork from the art of portion control.

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